FEATURED STORY:
How I Produced a Co-Branded Content Partnership with Peloton & Lululemon
At Peloton, I led a branded content partnership with Lululemon for World Mental Health Day—a 6-class collection that launched across both the Peloton platform and the Lululemon Shop app. The campaign boosted visibility for both brands and drove engagement, with over 140K workouts completed. In this video, which I scripted, shot, edited, and colored, I’m taking you behind the scenes—from concept to launch—to show how we brought it all to life.
Featured Clips from Peloton:
UGC & Remote Production
Henry Gordon-Smith is an agriculture-technology consultant based in New York City whose work takes him all around the world. While traveling in early-March through Oman, the COVID-19 pandemic happened. Since Henry is not an American citizen and there was looming uncertainty about the length of the quarantine, he decided to stay in Oman. Now, it’s been more than 70 days that he’s spent abroad without any available flights home.
Producer-Rapper-Songwriter SmokePurpp drops by VICE to play Noisey's Questionnaire of Life to answer the universe's most pressing questions.
WRITTEN EDITORIAL
CULTURE REPORTING
‘Us’ Is a Complex Metaphor for Black Mental Health
Us, Jordan Peele’s sophomore return to theaters after the mega success of his Oscar-winning film Get Out, deals with the theme of multiple selves. As such, it could be viewed as a metaphor for mental health, especially within the black community.
INTERVIEW
Marvel’s New Superhero Series ‘Cloak and Dagger’ Confronts Race Head On
The show’s black lead, Aubrey Joseph, explains why it’s important black kids have someone to look up to.
OPINION
Why Are People So Offended By Charlize Theron’s Child Dressing Like A Disney Princess?
As a child of the ‘90s, I remember watching The Little Mermaid and feeling utterly captivated by Ariel. I was fascinated by her gravity-defying, fiery hair, her seashell bra, and her gorgeous, green, mermaid fin….